Charley
Pride (1934-2020), musician. Charley Frank Pride was born in the son
of sharecroppers in Sledge, Mississippi, one of eleven children. He grew up
picking cotton and attending segregated schools, later recalling that as he and
his classmates recited the Pledge of Allegiance phrase “with liberty and
justice for all,” he’d “look out the window and see that it wasn’t so.” He
taught himself to play guitar as a child and listened to country music on the
radio, but when Jackie Robinson integrated Major League Baseball in 1947 he told
himself “here’s my way out of the cotton fields.” In 1952 he signed with the Memphis
Red Sox of the Negro American League as a pitcher. Although integration had
caused the Negro Leagues to go into sharp decline, many young black players
still started there before signing with the Major Leagues, and the Memphis
franchise was still prosperous in part because the city had no Major League
team. Pride signed a minor league contract with the New York Yankees in 1953,
and if he had made it to the majors he would have become their first black
player, but he an arm injury hindered his career. Over the next few years he
played for several minor league and Negro League teams, becoming an all-star
with Memphis in 1956, and also spending two years in the army. After being released
by a team in Missoula, Montana in 1962, he moved to nearby Helena to work at a
lead smelting plant and play for the semipro team, but he also began performing
country music songs before each game and in local venues. He earned a popular
local following, although he and his family were also denied service in a
restaurant and by a real estate broker because of their race. Pride also
traveled to Memphis to record at the legendary Sun Studios, and his demo tape
drew the attention of country star Chet Atkins, who encouraged RCA Victor to
give him a record deal in 1966. His first two songs on RCA did not sell well,
but his third song “Just Between You and Me” reached number nine on the U.S.
country charts and was nominated for a Grammy. All three songs were released
without Pride’s photograph, leading many people then and now to believe that
RCA did not want the overwhelmingly white and conservative country music fans to
know Pride’s race. At one early show, for instance, fans applauded upon hearing
his name and then fell into stunned silence when he took the stage, but he said “I realize that I’ve got that permanent
tan, but my name’s Charley Pride and I am from Mississippi, my daddy was a
farmer down there. And I sing country music. I want to entertain you if you’ll let
me.” Knowledge of his racial identity became a moot point in 1967 when he
performed at the Grand Ole Opry, a concert and radio broadcast venue in
Nashville that since the 1920s had been the centerpiece of country music. Performing
at the Opry was considered the crowning achievement of success, and Pride was
the first African American to do so since 1941. Even so, some club promoters
were reluctant to book or promote him, and even musicians who respected his
ability did so in racist terms. One producer declared “I’m fixin’ to cut [a
record with] this nigger,” while a fellow singer harmonized with him and
exclaimed “I’m singing with a jig, and I don’t even mind it!” Pride navigated
all of this through his quiet dignity, telling one man who insulted him “Sir,
my name’s not Nigger. It’s Charley Pride.”
Pride’s first hit single and Opry appearance helped
to launch one of the most successful careers in country music history. Between
1969 and 1982, 28 of his 42 singles reached the top spot on the U.S. Country
Hit Parade charts, including every song he released between 1969 and 1973
except for several gospel records, and even those sold well. His biggest hit
“Kiss An Angel Good Mornin’” sold a million copies, spent five weeks at the top
of the country charts, made the top ten of the Adult Contemporary charts, and
became his only song to reach the pop top-40, peaking at number 21. His 1970
song “All His Children” was included in the Paul Newman film Sometimes a
Great Nation and received an Oscar nomination for best song, making Pride
one of the first black musicians to be so honored. He would eventually have
more than fifty songs that reached the top ten on the country charts. His
albums were equally successful, with eleven of them going to number one on the
Top Country Charts, another thirteen making the top ten, and eight making the
top fifty of the Billboard 200, a further sign that he was popular with a wide
variety of fans. Overall, Pride sold more records for RCA Victor than any other
musician except Elvis Presley. The Country Music Association named him
Entertainer of the Year in 1971 and Male Vocalist of the Year in 1971 and 1972,
becoming the first artist to win the latter award twice and still one of only
three to accomplish that goal. He was also awarded three Grammys, including two
for his gospel recordings. His influence in country music was also seen in
another way when songwriter Steve Goodman name-dropped him, along with fellow
giants Waylon Jennings and Merle Haggard, in the satirical song “You Never Even
Called Me by My Name.” In yet another example of country’s conflict between its
legacy of racism and its embrace of Pride, the most popular version of this
song was made by David Allan Coe, who also released several songs with the word
“nigger.” Pride’s success was a reflection of several broader trends in
American music and society. Country music had long been hugely popular among
rural and working-class whites, and it had also sold well in the early days of
the record charts, but by the mid-1950s it was eclipsed by other genres,
including the rock music that it had helped to shape. In the late 1960s, though,
it moved towards a more crossover sound with artists like Pride. At the same
time, the Civil Rights Movement had helped increase the profile of black
musicians in multiple genres. Even though country music was seen as outside of
this progress and in fact was preferred by many whites who rejected rock,
R&B, and the 1960s in general, the shift in American culture was so
profound that it helped create space even for Charley Pride. His success also
helped country music become an importance influence in R&B, with country
songs now being recorded by artists like the Temptations, Dobie Gray, and Candi
Staton. Additionally, although the Great Migration had shifted the black
population from the rural South to the urban North and West, Pride’s music was
a reminder that nearly all African Americans had once been rural southerners
like him and that many still were.
Although Pride’s star began to fade after the mid-1970s, his songs and
albums continued to sell well. In 1975 he traveled to Belfast, Northern
Ireland, which had been avoided by other performers because of religious violence,
but his performance temporarily brought both sides together and encouraged
other musicians to follow him. He sang the national anthem at the 1980 World
Series, Super Bowl VIII in Houston, at the 2010 World Series (which included
the Texas Rangers team of which he had become part owner), and at a Memphis
Grizzlies game during their 2014 Martin Luther King Day celebrations. In 1983 he
became a member of the Grand Ole Opry, only the second black artist to receive
what is considered the highest honor in country music. He continued to perform and
record even after suffering from bipolar disorder and having a tumor removed
from his vocal cords. He was humorously introduced to a new generation
of black music lovers in a 1994 episode of the TV show Martin in which
Martin Lawrence’s radio personality character is forced to play country music
and tries to remain true to his heritage without getting fired by playing
Charley Pride records non-stop. To date his 47 studio albums, 11 compilation
albums, and 72 singles have sold more than 70 million copies combined, including
fourteen gold albums and a greatest hits collection that has sold four million.
He has also received induction into the Country Music Hall of Fame and a 2017 Lifetime
Achievement Award from the Grammys. Although country music still remains
overwhelmingly white in its fan base and artists, Pride also helped pave the
way for current stars Darius Rucker, Jimmie Allen, Kane Brown, and Lil Nas X. Charley Pride died of COVID-19 in 2020.
©David Brodnax, Sr.